Table 2.

Popularity of breeds ranked in the top 20 registrations from micro-chip records, J Sainsbury's PLC pet insurance and UK Kennel Club registrations.

Breed	% micro-chip registered dogs	% dogs insured with J Sainsbury's PLC	% of KC registrations	Micro-chip Breed popularity rank*	J Sainsbury's PLC pet insurance popularity rank*	KC popularity rank (2008)	% increase in KC registrations (1999-2008)
Unknown	23.37	2.73
Cross	12.60	28.91
Retriever (Labrador)	9.96	10.89	16.40	1	1	1	35.44
Staffordshire Bull Terrier	4.92	3.75	3.90	2	4	6	8.53
German Shepherd Dog (Alsatian)	4.22	3.60	4.32	3	5	4	-33.52
Border Collie	4.21	2.88	0.86	4	8	26	25.59
Spaniel (Cocker)	3.49	5.65	8.16	5	2	2	68.25
Spaniel (English Springer)	3.39	2.92	5.40	6	7	3	20.07
Yorkshire Terrier	2.49	1.70	1.43	7	10	17	-46.16
Retriever (Golden)	2.48	3.54	3.32	8	6	7	-28.05
West Highland White Terrier	2.48	2.34	2.66	9	9	10	-49.16
Cavalier King Charles Spaniel	2.01	4.83	4.07	10	3	5	-3.03
Rottweiler	1.57	0.79	0.95	11	20	23	-50.41
Border Terrier	1.46	1.61	3.32	12	11	8	138.84
Shih Tzu	1.25	1.25	1.99	13	12	11	45.33
Boxer	1.04	0.89	2.67	14	16	9	-25.68
Lhasa Apso	0.86	0.68	1.86	15	23	14	61.22
Poodle	0.83	0.88	1.31	16	17	21	-0.66
Bichon Frise	0.70	1.08	1.00	17	13	22	13.27
Greyhound	0.63	0.33	0.02	18	39	163	17.95
Weimaraner	0.63	0.91	0.83	19	15	27	-4.75
Dalmatian	0.60	0.76	0.57	20	22	37	-40.99
Miniature Schnauzer	0.60	1.00	1.93	21	14	13	142.19
Dachshund	0.60	0.57	1.98	22	26	12	1.47
Bulldog	0.54	0.78	1.65	23	21	15	115.72
Chihuahua	0.53	0.39	2.57	25	32	18	-18.80
Bull Terrier	0.49	0.79	1.06	27	19	20	11.02
Whippet	0.48	0.26	1.21	28	44	19	104.80
Pug	0.29	0.59	1.62	37	25	16	524.83
King Charles Spaniel	0.28	0.83	0.07	38	18	105	-15.38

* excluding unknown and crossbreeds