Table 2.

Logistic Regression Analyses Predicting Any Intention to Smoke From Smoking Status, Exposure to Protobacco Marketing and Media, and Their Interaction (N = 121)

Predictor	Odds ratio	β	SE	p Value
Analysis with ecological momentary assessment–based measure of exposure
Never-smokera	0.085	−2.461	1.080	.023
Exposure	1.083	0.079	0.048	.097
Never-smoker × Exposure	0.899	−0.106	0.129	.410
Analysis with retrospective recall of exposure
Never-smokera	0.015	−4.191	1.300	.015
Exposure	0.789	−0.237	0.369	.521
Never-smoker × Exposure	2.772	1.019	1.020	.318

Note. ^aVersus experimental smoker.