Table 4.

Number and Proportion of Encounters to Protobacco Marketing and Media That Occurred Through Each Mode of Promotion

Mode of encounter	Number of encounters	% of encounters
Point of purchase
In a convenience store	368	33
Outside: store/gas station	165	15
Window: store/gas station	116	10
In a grocery store	71	6
In a tobacco store	11	1
On television	116	10
In a movie	100	9
In a magazine	40	4
In a bar/restaurant	38	3
On the Internet	38	3
On a billboard	26	2
Direct mail/coupon	13	1
On the radio	3	<1
Sponsored event	2	<1
Approached by salesperson	1	<1