Table 5.

Cigarette Brands (grouped by manufacturer) to Which 134 Participants Were Exposed During 1,112 Exposure Events

Manufacturer/brand	Number of exposures	Percent of branded exposures
Philip Morris USA
Marlboro	385	32.0
Basic	17	1.4
L&M	13	1.1
Other (4 brands)	20	1.7
Lorillard Tobacco Company
Newport	278	23.1
Maverick	40	3.3
Kent	2	0.2
RJ Reynolds
Camel	176	14.6
Kool	41	3.4
Pall Mall	23	1.9
Other (7 brands)	41	3.4
Japan Tobacco International
Wave	68	5.7
Wings	10	0.8
Santa Fe Natural Tobacco Company
American Spirit	38	3.2
Liggett Group Inc.
Silver Eagle	23	1.9
Pyramid	2	0.2
Commonwealth Brands Inc.
USA Gold	15	1.2
Cigarette brands from other manufacturers (4)	10	0.8
Brand not apparent to respondent	163	–
Cigarette brand(s) unspecifieda	31	–
Nonbranded advertisingb	22	–
Otherc	74	–
Total	1,493

Note. ^aRespondents simply responded “wall of cigarettes” or “all brands of cigarettes.”

^bTypically, advertisements for “cigarettes” or “discounted cigarettes” in general.

^cIncludes seven advertisements for e-cigarettes, 24 for cigars/cigarillos, and 43 missing or ambiguous responses.