TABLE 1—
Sale Item | Baseline,a % | Phase 1: Labeling,b Relative % Change in Sales From Baseline | Phase 2: Labeling + Choice Architecture,c Relative % Change in Sales From Phase 1 |
Total sales | |||
All red items | 24.9 | −9.2 | −4.9 |
All yellow items | 32.9 | 1.2 | 3.9 |
All green items | 42.2 | 4.5 | −0.5 |
Beverage sales | |||
All red beverages | 26.1 | −16.5 | −11.4 |
All yellow beverages | 21.6 | −0.2 | 1.1 |
All green beverages | 51.7 | 9.6 | 4.0 |
Diet soda | 19.6 | 9.2 | −0.8 |
Regular soda | 19.5 | −23.1 | −5.9 |
Bottled water | 13.6 | −2.4 | 25.8 |
Note. P < .001 for all.
For all items sold, n = 977 793; for all beverages sold n = 199 513.
For all items sold, n = 988 734; for all beverages sold n = 202 098.
For all items sold, n = 958 197; for all beverages sold n = 198 557.