Table 5.
Percentages of food outlets classified in the Local Authority food outlet list using each of the additional internet data sources in each study area
| Additional data sources | |||||||
|---|---|---|---|---|---|---|---|
| Study Area | *Could not classify | Name only | Yell commercial directory |
Thomson local commercial directory |
Own website | Not in Local Authority data | |
| Urban mixed SES | 0 | 18.7 | 32.8 | 7.5 | 20.1 | 3.7 | 17.2 |
| Rural mixed SES | 0 | 56.0 | 12.0 | 0 | 12.0 | 0 | 20.0 |
| Rural low SES | 13.6 | 36.4 | 13.6 | 4.5 | 22.7 | 0 | 9.1 |
| Rural high SES | 5.3 | 31.6 | 26.3 | 10.5 | 10.5 | 0 | 15.8 |
| Urban low SES | 2.9 | 43.3 | 26.2 | 4.3 | 11.0 | 0.5 | 11.9 |
| Urban high SES | 10.7 | 35.7 | 32.1 | 0 | 3.6 | 0 | 17.9 |
*even with the use of the internet we were unable to classify this outlet from the desk alone.