Table 4.

Estimation results of regression models (reduced) of dependent variables

Independent variables	Dependent variables
	Number of days		Total time		Meet recommended level		No. of days (vigorous activity)
	Coef.a	ME (Elas’ty)b	Coef.a	ME (Elas’ty)b	Coef.a	ME (Elas’ty)b	Coef.a	ME (Elas’ty)b
Unit price
‘Fixed’ price	0.00	0.04 (0.09)	0.01**	0.01 (0.30)	0.03**	0.01 (1.05)	0.01**	0.07 (0.20)
‘Variable’ price	−0.13***	−1.14 (−0.24)	−0.05	−0.05 (−0.09)	−0.02	−0.00 (−0.04)	−0.00	−0.03 (−0.01)
Time price (travel time)	−0.02***	−0.21 (−0.47)	−0.03***	−0.03 (−0.64)	−0.07**	−0.02 (−2.15)	−0.02**	−0.13 (−0.36)
Perceived benefits
To relax, forget about your cares	0.44**	3.41	0.40	0.40	0.83	0.18	0.15	1.02
To feel a sense of achievement	−0.48	−5.29	−0.19	−0.19			−0.71	−7.05
To learn new things	−0.11	−0.98	0.13	0.13
To control or lose weight					−0.64	−0.90	0.35	2.27
To look good							1.40**	6.71
Control variables
Personal income (high)	0.30*	2.76	0.19	0.19	0.77	0.19	0.03	0.20
Age	−0.06***	−0.54 (−1.60)
Gender (male)			0.69**	0.69			0.65**	4.33
No. of observations	47		47		47		47
Constant	3.75		5.71		−2.02		1.55
Linktest	p = 0.20		p = 0.95		p = 0.36		p = 0.39
Goodness of fit					p = 0.66d
Test for heteroskedasticity			p = 0.44c
Normality test			p = 0.43
Adjusted R squared			0.38
Pseudo R squared	0.18				0.41		0.14
Akaike inform. criterion (AIC)	284.63		154.50		69.80		321.11
Bayesian inform. criterion (BIC)	310.53		132.30		53.15		293.36

^aSignificance level of 1% (***), 5% (**), 10% (*)

^bMarginal effects (Elasticity calculated for only continuous variables)

^cChi-square (1) = 0.58

^dChi-square (8) = 5.90. Average variance inflation factors (VIF) for the independent variables were 1.5, and average tolerance levels were 0.7