Table 2.
Brands with Highest and Lowest Average Price and Ethanol Content, By Alcoholic Beverage Type
| Alcoholic Beverage Type | Three Cheapest and Three Most Expensive Brands in Terms of Average Price Per Ounce of Alcohol |
Three Highest and Three Lowest Brands in Terms of Average Alcohol Percent by Volume (%) |
||
|---|---|---|---|---|
|
| ||||
| Price | Brand | ABV | Brand | |
|
| ||||
| Beer | $0.73 | Hurricane Malt Liquor | 8.5 | Red Bull Malt Liquor |
| $0.74 | Keystone Ice | 8.2 | St. Ides Malt Liquor | |
| $0.76 | Steel Reserve Malt Liquor |
7.9 | Steel Reserve Malt Liquor |
|
| $3.27 | Abita Light | 3.3 | Heineken Light | |
| $3.76 | Beck’s Light | 3.2 | Santiago | |
| $4.19 | Allagash | 2.9 | Beck’s Light | |
|
| ||||
| Flavored alcoholic beverages | $0.52 | Tilt | 40.0 | Potter’s Long Island Iced Tea |
| $0.55 | Evil Eye | 37.5 | McCormick Long Island Iced Tea | |
| $0.68 | Four MaXed |
37.5 | Desert Island Long Island Iced Tea |
|
| $4.20 | New Mix Margaritas | 5.0 | Jack Daniel’s Cocktails | |
| $4.31 | Skinnygirl Margaritas | 5.0 | Twisted Tea Hard Iced Teas | |
| $5.20 | Cocktails by Jenn | 4.0 | Bartles & Jaymes Wine Coolers | |
|
| ||||
| Alcoholic energy drinks | $1.97 | XZO Vodka | 42.7 | Belvedere IX Vodka |
| $2.07 | 3AM Vodka | 40.0 | 3 AM Vodka | |
| $2.35 | Lotus Vodka |
40.0 | P.I.N.K. Spirits |
|
| $3.49 | Belvedere IX Vodka | |||
| $4.06 | Agwa de Bolivia Herbal Liqueur | 30.0 | Agwa De Bolivia Herbal Liqueur | |
| $5.31 | Everglo Vodka | 20.0 | Everglo Vodka | |
|
| ||||
| Bourbon | $0.70 | Kentucky Gentleman | 50.7 | Knob Creek |
| $0.75 | Ten High | 49.1 | Wild Turkey | |
| $0.75 | Kentucky Tavern |
46.0 | Ridgemont Reserve |
|
| $2.54 | Ridgemont Reserve | 40.0 | Many | |
| $2.67 | Woodford Reserve | 32.3 | Firefly Bourbon | |
| $3.66 | Basil Haydens | |||
|
| ||||
| Brandy | $0.87 | Christian Brothers | 40.0 | Many |
| $0.90 | Banker’s Club | 33.8 | Hiram Walker | |
| $0.90 | E & J Gallo | 33.0 | Allen’s | |
| $4.36 | Domaine de Canton | 28.0 | Domaine de Canton | |
| $5.35 | Cardenal Mendoza | |||
| $6.47 | Manso & Contreras | |||
|
| ||||
| Cognac | $2.47 | Courvoisier | 40.7 | A. De Fussigny |
| $2.82 | Jacques Cardin | 40.0 | Many | |
| $2.83 | Hennessy |
38.7 | Alize Cognac | |
| $3.61 | B & B | |||
| $3.96 | Martell | |||
| $9.31 | A. De Fussigny | |||
|
| ||||
| Cordials/Liqueurs | $1.06 | Jenkins Cordials | 69.0 | Grand Absente Liqueur |
| $1.15 | Jeremiah Weed Liqueur | 55.0 | Absente Liqueur | |
| $1.17 | Yukon Jack Cordials |
50.0 | Rumple Minze Schnapps |
|
| $7.59 | Chambord Liqueur | 15.0 | Dulseda Dulce de Leche Liqueur | |
| $7.91 | Nuvo Sparkling Liqueur | 15.0 | Thatcher’s Liqueurs | |
| $9.54 | Godiva Liqueurs | 15.0 | Llord’s Cordials | |
|
| ||||
| Gin | $0.53 | Bowman’s Gin | 47.0 | Bombay Sapphire Gin |
| $0.56 | Aristocrat Gin | 46.8 | Tanqueray Gin | |
| $0.57 | Barton Gin |
46.7 | Beefeater Gin |
|
| $2.66 | Bulldog Gin | 40.0 | Many | |
| $2.67 | Martin Miller’s Gin | 39.8 | Seagram’s Gin | |
| $2.69 | Pocket Shot Gin | 30.0 | Dekuyper Gin | |
|
| ||||
| Rum | $0.59 | Gold Crown Rums | 51.8 | Paramount Rums |
| $0.59 | Aristocrat Rums | 47.9 | Gosling’s Rums | |
| $0.63 | Jenkins Rums |
47.0 | Kraken Rums |
|
| $3.49 | Atlantico Rums | 21.6 | Malibu Rums | |
| $4.39 | Ron Zacapa Rums | 21.0 | Coconut Jack Rums | |
| $4.84 | Coyopa Rums | 18.0 | Island Breeze Rums | |
|
| ||||
| Scotch | $0.85 | Clan MacGregor | 46.0 | Ardbeg |
| $0.92 | Old Smuggler | 44.9 | Talisker | |
| $0.97 | Scoresby |
44.1 | Balvenie |
|
| $4.64 | Sheep Dip | 40.0 | Many | |
| $4.68 | Buchanan’s | 38.3 | Buchanan’s | |
| $5.03 | Talisker | |||
|
| ||||
| Tequila | $1.20 | Sauza | 40.0 | All brands |
| $1.34 | Margaritaville | |||
| $1.36 | Jose Cuervo |
|||
| $19.68 | Gran Patron | |||
| $21.45 | Cabo Uno | |||
| $27.00 | Casa Dragones | |||
|
| ||||
| Vodka | $0.51 | McCall’s | 44.3 | Mr. Boston |
| $0.51 | Zelko | 42.0 | 42 Below | |
| $0.54 | Mr. Boston |
41.0 | Stolichnaya |
|
| $4.05 | Ultimat | 35.4 | Sweet Carolina | |
| $4.39 | Crystal Head | 35.0 | Firefly | |
| $5.36 | Jean-Marc XO | 35.0 | Jeremiah Weed | |
|
| ||||
| Whiskey | $0.61 | Five Star | 50.0 | Yukon Jack Canadian |
| $0.64 | Northern Light Canadian | 42.6 | Suntory | |
| $0.64 | Beam’s 8 Star Blended |
41.0 | Wild Geese Irish |
|
| $2.81 | Wild Geese | 40.0 | Many | |
| $2.84 | Pocket Shot | 39.4 | Phillips Union | |
| $4.51 | Suntory | |||
|
| ||||
| Low-end fortified wine | $0.90 | Night Train | 17.5 | Night Train |
| $0.91 | Cisco | 17.3 | Cisco | |
| $0.92 | Wild Irish Rose |
15.2 | Thunderbird |
|
| $1.03 | Mad Dog 20/20 | 14.4 | Wild Irish Rose | |
| $1.04 | Thunderbird | 13.1 | Mad Dog 20/20 | |
|
| ||||
| Wine | $0.70 | Franzia | 20.0 | Taylor Fladgate Port |
| $0.95 | Charles Shaw | 19.9 | Croft Port | |
| $1.39 | Fisheye |
19.8 | W & J Graham’s |
|
| $50.47 | Chateau Pichon-Longueville | 7.0 | Rosa Regale | |
| $59.30 | Chateau Ducru-Beaucaillou | 6.9 | Arbor Mist | |
| $86.18 | Chateau Latour | 6.0 | Wild Vines | |
|
| ||||
| Grain alcohol | $0.52 | Gem Clear 190 | 95.0 | All other brands |
| $0.63 | Everclear 190 | 75.5 | Everclear 151 | |
| $0.66 | Golden Grain 190 | |||
| $0.77 | Clear Spring 190 | |||
| $0.82 | Everclear 151 | |||
|
| ||||
| Alcoholic whipped cream | $4.32 | Whipped Lightning | 18.1 | Whipped Lightning |
| $5.79 | CREAM | 15.0 | CREAM | |
Notes: Average price per ounce of alcohol for each alcohol brand represents the average of the price for that brand across all stores in which it was available. Average alcohol by volume for each alcohol brand represents the average of the alcohol content for that brand across all stores in which it was available. ABV = percent alcohol by volume.