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. 2012 Feb 22;14(1):e36. doi: 10.2196/jmir.1957

Table 2.

Untransformed conditional means for nonsocial and social participants.

Nonsocial Social
Email opens (%) 27.2% 33.0%
(n = 51,775) (n = 33,021)
Site visits (total) 6.7 12.6
(n = 51,787) (n = 33,041)
Completions (total) 6.1 11.0
(n = 51,787) (n = 33,041)