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. 2012 Feb 13;14(1):e11. doi: 10.2196/jmir.1670

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©Te-Hsin Liang. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 13.02.2012.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.

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Improving directions for each region in the awareness, want, and adoption gap ratio (AWAG) segment matrix. Ab = awareness-bias; G = generic; S = strong; Wb = want-bias.