Table 3.
Rates of awareness, want, and adoption by demographics and the corresponding regions in the awareness, want, and adoption gap ratio (AWAG) segment matrix for the digital medical service
| Stage | Region in awareness–want segment matrixa |
|||||||||
| Awareness | Want | Adoption | Adoption gap ratio | |||||||
| Variable | IDb | Item | n | % | n | % | n | % | % | |
| Total | T | 2667 | 86.8 | 2390 | 77.8 | 1370 | 44.6 | 42.7 | O_Wb | |
| Gender | G1 | Male | 1323 | 87.1 | 1179 | 77.7 | 649 | 42.8 | 44.9 | O_Wb |
| G2 | Female | 1344 | 86.4 | 1211 | 77.9 | 721 | 46.3 | 40.5 | O_Wb | |
| Age range (years) | A1 | 15−24 | 402 | 78.9 | 399 | 78.4 | 189 | 37.0 | 52.8 | O_G |
| A2 | 25−34 | 579 | 93.2 | 524 | 84.4 | 343 | 55.2 | 34.5 | O_Wb | |
| A3 | 35−44 | 539 | 94.9 | 470 | 82.8 | 282 | 49.6 | 40.1 | O_Wb | |
| A4 | 45−54 | 510 | 90.3 | 454 | 80.3 | 245 | 43.3 | 46.0 | O_Wb | |
| A5 | 55−64 | 321 | 87.5 | 280 | 76.4 | 143 | 39.0 | 49.0 | O_Wb | |
| A6 | ≥65 | 315 | 71.1 | 263 | 59.3 | 169 | 38.0 | 35.9 | O_G | |
| Education level | E1 | Below primary school | 257 | 66.9 | 221 | 57.7 | 124 | 32.4 | 43.8 | O_G |
| E2 | Junior high school | 187 | 75.1 | 174 | 69.7 | 72 | 29.0 | 58.4 | O_G | |
| E3 | Senior high school | 886 | 87.5 | 764 | 75.4 | 385 | 38.0 | 49.6 | O_Wb | |
| E4 | Junior college | 410 | 94.5 | 372 | 85.9 | 223 | 51.4 | 40.1 | O_S | |
| E5 | University | 784 | 92.6 | 720 | 84.9 | 469 | 55.3 | 34.9 | O_Wb | |
| E6 | Graduate and above | 142 | 97.2 | 139 | 95.2 | 97 | 66.1 | 30.6 | O_S | |
| Marital status | M1 | Single | 918 | 86.2 | 863 | 81.1 | 466 | 43.8 | 46.0 | O_Wb |
| M2 | Married or cohabiting | 1685 | 89.9 | 1473 | 78.5 | 886 | 47.2 | 39.8 | O_Wb | |
| M3 | Otherc | 63 | 47.2 | 54 | 40.7 | 17 | 13.1 | 68.0 | C_G | |
| Geographic area | L1 | Northern Area | 868 | 89.2 | 775 | 79.6 | 442 | 45.4 | 43.0 | O_Wb |
| L2 | Central Area | 646 | 85.7 | 573 | 76.1 | 310 | 41.1 | 46.0 | O_Wb | |
| L3 | Southern Area | 568 | 85.6 | 515 | 77.7 | 305 | 46.1 | 40.7 | O_Wb | |
| L4 | Eastern Area | 76 | 86.9 | 74 | 84.6 | 37 | 41.9 | 50.5 | O_Wb | |
| L5 | Taipei City | 341 | 93.5 | 304 | 83.4 | 194 | 53.3 | 36.1 | O_Wb | |
| L6 | Kaohsiung City | 168 | 72.4 | 148 | 64.0 | 82 | 35.4 | 44.7 | O_G | |
| Personal monthly income (US $) | P1 | ≤450 | 520 | 79.9 | 474 | 72.9 | 265 | 40.7 | 44.2 | O_G |
| P2 | 451–650 | 181 | 85.7 | 161 | 76.3 | 90 | 42.9 | 43.7 | O_Wb | |
| P3 | 651–950 | 460 | 91.9 | 414 | 82.7 | 240 | 47.8 | 42.2 | O_Wb | |
| P4 | 951–1250 | 413 | 95.4 | 369 | 85.1 | 219 | 50.5 | 40.7 | O_S | |
| P5 | 1251–1550 | 261 | 93.6 | 237 | 85.2 | 149 | 53.5 | 37.2 | O_S | |
| P6 | 1551–2250 | 216 | 98.6 | 192 | 88.0 | 150 | 68.6 | 22.0 | O_S | |
| P7 | ≥2251 | 137 | 97.8 | 124 | 88.5 | 62 | 44.4 | 49.9 | O_S | |
| P8 | Don’t know/no answer | 479 | 74.8 | 419 | 65.3 | 195 | 30.4 | 53.5 | O_G | |
| Family monthly income (US $) | F1 | No income or unstable | 88 | 84.9 | 70 | 67.1 | 39 | 37.8 | 43.7 | O_G |
| F2 | ≤650 | 120 | 76.9 | 106 | 67.8 | 53 | 33.8 | 50.1 | O_G | |
| F3 | 651–1250 | 398 | 83.2 | 347 | 72.6 | 178 | 37.3 | 48.6 | O_G | |
| F4 | 1251–1850 | 501 | 89.2 | 462 | 82.3 | 257 | 45.8 | 44.3 | O_Wb | |
| F5 | 1851–2450 | 412 | 92.6 | 379 | 85.1 | 239 | 53.6 | 37.0 | O_S | |
| F6 | 2451–3050 | 296 | 93.5 | 274 | 86.9 | 176 | 55.6 | 36.0 | O_S | |
| F7 | 3051–4650 | 280 | 94.8 | 253 | 85.9 | 164 | 55.8 | 35.1 | O_S | |
| F8 | ≥4651 | 147 | 94.8 | 135 | 86.9 | 89 | 57.5 | 33.8 | O_S | |
| F9 | Don’t know/no answer | 425 | 75.5 | 364 | 64.6 | 174 | 30.9 | 52.2 | O_G | |
| Computer ownership | C1 | Yes | 2496 | 89.6 | 2259 | 81.0 | 1305 | 46.8 | 42.2 | O_Wb |
| C2 | No | 170 | 59.5 | 132 | 46.0 | 65 | 22.7 | 50.8 | D_G | |
| Internet access | I1 | Yes | 1965 | 91.2 | 1816 | 84.3 | 1114 | 51.7 | 38.6 | O_Wb |
| I2 | No | 701 | 76.3 | 574 | 62.5 | 255 | 27.8 | 55.5 | O_G | |
a Groups are opened (O), desire-deficiency (D), perception-deficiency (P), and closed (C); regions are strong (S), generic (G), awareness-bias (Ab), and want-bias (Wb).
b Item identifier.
c Divorced, separated, or widowed.