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. Author manuscript; available in PMC: 2013 Jul 1.
Published in final edited form as: Organ Behav Hum Decis Process. 2012 Apr 14;118(2):179–188. doi: 10.1016/j.obhdp.2012.03.005
For the gamble now under consideration:
 Large loss amount: $100
 Small loss amount: $0
 Probability of large loss: 90%
What is the largest amount of money you would be willing to pay in order to avoid taking the risk?