Table I.
Marketing techniques recorded by a sub-sample of 10 GPs who received 233 drug representative visits (100%).
| No. | |
| Promotions with | Percentage (95% CI) |
| Leaflets or books | 159 |
| 68 (62;74) | |
| Proposals to improve therapy for a specific patient registered with the practice | 123 |
| 53 (46;59) | |
| Drug samples | 113 |
| 48 (42;55) | |
| Other types of gifts | 85 |
| 36 (30;43) | |
| Proposals to improve therapy for hypothetical patients | 81 |
| 35 (29;41) | |
| Reference to scientific articles | 71 |
| 30 (25;37) | |
| Alleged economic benefits for patients | 50 |
| 21 (16;27) | |
| Reference to a specialist's views and experiences | 45 |
| 19 (14;25) | |
| Invitation to course or meeting | 13 |
| 6 (3;9) | |
| Reference to other GPs’ views and experiences | 10 |
| 4 (2;7) |