Table 4.
Target groups | Message |
---|---|
People with COPD | “Something can be done” |
People unaware they have COPD | “Take control now before it becomes a problem” |
General public (candidates for COPD) | “Smoking causes COPD” |
Health professionals | “Things have changed in COPD” |
Government | “COPD is a major problem” |
Abbreviation: COPD, chronic obstructive pulmonary disease.