Table 2.
EXPOSURE | Male % | Female % | p | 12-18 years % | 18-24 years % | Total p |
---|---|---|---|---|---|---|
PROMOTIONS OR ADVERTISING | ||||||
Events/festivals | NS | =.001 | ||||
Never/rarely | 79.7 | 75.2 | 72.8 | 81.6 | 77.5 | |
Sometimes/often | 20.3 | 27.8 | 27.2 | 18.4 | 22.5 | |
Pubs/clubs/nightclubs/bars* | NS | =.033 | ||||
Never/rarely | 71.4 | 67.2 | 75.9 | 67.3 | 69.2 | |
Sometimes/often | 28.9 | 32.8 | 24.1 | 33.7 | 30.8 | |
BRANDS, COMPANY NAMES OR LOGOS | ||||||
Internet | NS | <.001 | ||||
Never/rarely | 81.9 | 78.2 | 73.9 | 85.5 | 80.1 | |
Sometimes/often | 18.1 | 21.8 | 26.1 | 14.5 | 19.9 | |
PEOPLE SMOKING CIGARETTES | ||||||
Movies | NS | NS | ||||
Never/rarely | 24.1 | 21.5 | 22.6 | 23.0 | 22.8 | |
Sometimes/often | 75.9 | 78.5 | 77.4 | 77.0 | 77.2 | |
TV shows | NS | NS | ||||
Never/rarely | 34.6 | 29.3 | 29.2 | 34.4 | 32.0 | |
Sometimes/often | 65.4 | 70.7 | 70.8 | 65.6 | 68.0 | |
Video games | <.001 | NS | ||||
Never/rarely | 66.7 | 87.2 | 76.5 | 77.0 | 76.8 | |
Sometimes/often | 33.3 | 12.8 | 23.6 | 23.0 | 23.3 | |
On the internet | NS | NS | ||||
Never/rarely | 75.3 | 73.5 | 74.1 | 74.7 | 74.4 | |
Sometimes/often | 24.7 | 26.5 | 25.9 | 25.3 | 25.6 | |
CIGARETTE PACK DISPLAYS† | ||||||
Large supermarkets | =.018 | <.001 | ||||
Low | 35.6 | 30.2 | 23.9 | 40.8 | 32.9 | |
Med | 33.5 | 30.3 | 36.8 | 27.8 | 31.9 | |
High | 30.9 | 39.5 | 39.3 | 31.5 | 35.1 | |
Small supermarkets | <.001 | <.001 | ||||
Low | 39.2 | 28.1 | 25.6 | 40.8 | 33.7 | |
Med | 36.4 | 32.4 | 37.7 | 31.6 | 34.4 | |
High | 24.4 | 39.6 | 36.7 | 27.6 | 31.8 | |
Convenience stores | =.001 | NS | ||||
Low | 41.1 | 31.7 | 34.5 | 38.2 | 36.5 | |
Med | 38.7 | 39.4 | 40.9 | 37.4 | 39.0 | |
High | 20.3 | 28.9 | 24.6 | 24.4 | 24.5 | |
Petrol stations | NS | =.014 | ||||
Low | 30.4 | 30.3 | 28.0 | 32.4 | 30.4 | |
Med | 33.7 | 32.9 | 38.1 | 29.2 | 33.3 | |
High | 35.9 | 36.8 | 34.0 | 38.4 | 36.3 |
† Level of exposure determined by combination of frequency visiting site and frequency seeing pack displays.
* Respondents aged 12-15 years excluded (n = 334) as not asked this question - younger age group 16-17 year-olds only.