Table 2.
Sample Newsletter Tailoring of Messages and Graphics
| EI Type or Study Group | Sample Newsletter Message | Sample Graphics (Tailored to Match Participant's Gender) |
|---|---|---|
| Black American | You may already know that Black Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer than people from other ethnic backgrounds. | 1st graphic: Headshot of a Black American man or woman |
| 2nd graphic: Two Black men or Black women playing tennis | ||
|
| ||
| Bicultural | You may already know that Black Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer than Whites. | 1st graphic: Headshot of a Black American man or woman |
| 2nd graphic: A Black person and a White person playing tennis | ||
|
| ||
| Multicultural | You may already know that African Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer than people from other ethnic backgrounds. | 1st graphic: Headshot of a Black American man or woman |
| 2nd graphic: A Black person and an Asian person playing tennis | ||
|
| ||
| Assimilated | You may already know that Americans have a higher risk of diabetes, heart disease, high blood pressure, and cancer if they don't eat a healthy diet. | 1st graphic: Headshot of an Assimilated-looking Black man or woman |
| 2nd graphic: Two White men or White women playing tennis | ||
|
| ||
| Afrocentric/Black American | Have you ever wondered why Africans often have lower rates of obesity, diabetes, high blood pressure, and cancer than African Americans? | 1st graphic: Headshot of an Afrocentric man or woman |
| 2nd graphic: Two Black men or Black women playing tennis | ||
|
| ||
| Control Group | Have you ever wondered why Africans often have lower rates of obesity, diabetes, high blood pressure, and cancer than African Americans? | 1st graphic: Picture of a movie screen with the words “This is just for you” |
| 2nd graphic: A tennis racquet and ball with no people | ||
|
| ||