Table 3.

Example of SMS Turkey content: the encouragement path.

Timing	Message text
Day 1a	Most smokers try to quit 6–7 times before they quit for good. Don’t quit quitting!
Day 1b	It’s a great thing that you’ve tried to quit smoking. You learned some things that you can apply to the next time you try to quit. What worked? What didn’t?
Day 2a	Quitting smoking is the single most important step you can take to improve your health.
Day 2b	Medicines that treat craving can double your success. Try medicine next time you quit. If you used medicine, try a different one next time. Ask your doctor.
Day 3a	Smokers live an average of 7–12 years less than nonsmokers. Consider quitting again!
Day 3b	Whatever you decide about smoking, believe in yourself. You CAN quit smoking if you put your mind to it and have a plan for success.