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Website data showing total visitors (n = 2236) between June 9 and September 30 (from all sources), classified using the postcode area they gave into an arm in the trial or as other area (ie, not in the trial).
| Trial arm and intervention | Number of visitors (from stated postcode) |
|
| n | % | |
| A (AdWords) | 242 | 10.8% |
| B (Website ads) | 47 | 2% |
| C (AdWords and website ads) | 174 | 7.8% |
| D (Control) | 22 | 1% |
| Other | 1751 | 78.31% |
| Total | 2236 | |
