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. 2012 Aug 22;7(8):e43537. doi: 10.1371/journal.pone.0043537

Table 2. Stimulus words used for the fMRI paradigm (two categories, 18 words each).

collectivistic ‘Zusammengehörigkeit’ ‘Sicherheit’ ‘Menschlichkeit’
togetherness safety humanity
‘Geborgenheit’ ‘Sorgfalt’ ‘Harmonie’
protection diligence harmony
‘Familie’ ‘Loyalität’ ‘Gemeinschaft’
family loyalty community
‘Tradition’ ‘Verantwortung’ ‘Teamfähigkeit’
tradition responsibility teamwork
‘Zusammenhalt’ ‘Gerechtigkeit’ ‘Konvention’
solidarity fairness convention
‘Beständigkeit’ ‘Maßstäbe’ ‘Geselligkeit’
constancy standards sociability
individualistic ‘Spaß’ ‘Erfolg’ ‘Flexibilität’
fun success flexibility
‘Kreativität’ ‘Selbständigkeit’ ‘Wertschätzung’
creativity autonomy esteem
‘Macht’ ‘Kompetenz’ ‘Unabhängigkeit’
power competence independence
‘Status’ ‘Leistung’ ‘Nachsicht’
status performance indulgence
‘Respekt ‘Risikobereitschaft’ ‘Hingabe’
respect risk-taking commitment
‘Herausforderung’ ‘Zielstrebigkeit’ ‘Selbstentfaltung’
challenge determination self-development

Stimulus words in the table as the original German word (in single quotation marks) and as English translation beneath (in italics). Words as used in a previous study [35], based on value theories [36], [74][76].