Skip to main content
. 2012 Aug 31;7(8):e44393. doi: 10.1371/journal.pone.0044393

Table 1. Quantity and content of advertisements by year.

Year 2005 2006 2007 2008 2009
Advertisements Total journal pages 9445 5790 5845 6021 4819
Total advertising pages 2264 2647 2909.75 2819.5 2398.6
Proportion of advertising pages, % 24.0 45.7 49.8 46.8 49.8
Mean pages per advertisement (SD) 1.9 (1.6) 2.2 (1.9) 1.9 (1.9) 1.9 (2.1) 1.8 (1.6)
Number of advertisements, n 1177 1208 1538 1469 1328
Content Pharmaceutical promotion, n (%) 535 (45.5) 560 (46.4) 641 (41.7) 468 (31.9) 432 (32.5)
Announcement of pharmaceutical approval, n (%) 33 (2.8) 42 (3.5) 38 (2.5) 46 (3.1) 30 (2.3)
Medical device promotion, n (%) 20 (1.7) 25 (2.1) 30 (2.0) 22 (1.5) 21 (1.6)
Announcement of medical device approval, n (%) 0 (0.0) 0 (0.0) 3 (0.2) 0 (0.0) 0 (0.0)
Scientific meeting information, n (%) 87 (7.4) 127 (10.5) 193 (12.6) 177 (12.1) 136 (10.2)
Calls for the enrollment of patients in registrationtrials, n (%) 54 (4.6) 44 (3.6) 134 (8.7) 236 (16.1) 206 (15.5)
Cancer support group information, n (%) 27 (2.3) 28 (2.3) 32 (2.1) 36 (2.5) 48 (3.6)
Medical support system information, n (%) 0 (0.0) 5 (0.4) 25 (1.6) 36 (2.5) 71 (5.4)
Pharmaceutical company information, n (%) 54 (4.6) 94 (7.8) 22 (1.4) 56 (3.8) 65 (4.9)
Other, n (%) 367 (31.2) 283 (23.4) 420 (27.3) 392 (26.7) 319 (24.0)