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. 2012 Sep 19;7(9):e45457. doi: 10.1371/journal.pone.0045457

Table 1. List of moral principles and issues used for manipulation in condition one and condition two.

Original Principle Reversed Principle Original Issue Reversed Issue
It is more important for a society toprotect the personal integrity of itscitizens than to promote their welfare It is more important for a societyto promote the welfare of itscitizens than to protecttheir personal integrity Large scale governmental surveillanceof e-mail and Internet traffic oughtto be forbidden as a means to combatinternational crime andterrorism. Large scale governmental surveillanceof e-mail and Internet traffic ought tobe permitted as a means to combatinternational crime and terrorism.
Even if an action might harm theinnocent, it can still be morallypermissible to perform it If an action might harm theinnocent, then it is not morallypermissible to perform it The violence Israel used in the conflictwith Hamas is morally defensibledespite the civilian casualtiessuffered by the Palestinians. The violence Israel use in the conflict withHamas is morally reprehensible becauseof the civilian casualties suffered by thePalestinians.
What is morally permissible oughtto be similar between differentsocieties and cultures What is morally permissible oughtto vary between differentsocieties and cultures It is morally defensible to purchasesexual services in democraticsocieties where prostitution is legaland regulated by the government It is morally reprehensible to purchasesexual services in democratic societieswhere prostitution is legal and regulatedby the government
To be moral is to follow the rulesand regulations of the society,rather than weighing the positiveand negative consequences ofone’s actions To be moral is to weigh the positiveand negative consequences ofone’s actions, regardless of therules and regulations of thesociety It is morally deplorable to harborimmigrants when they have beendeclared illegal and scheduled toreturn to their home country bythe Swedish government It is morally commendable to harborimmigrants when they have beendeclared illegal and scheduled to returnto their home country by the Swedishgovernment