Table 4.

The measure items of risk perception.

Dimension	Item Description
Risk perception	1.	The risk of the avian influenza strikes will be high.
	2.	The farmers of chicken and duck will get the avian influenza virus with very high degree.
	3.	The harmful levels of the avian influenza strikes to my family will be great.
	4.	The avian influenza viruses in Taiwan will have a significant impact on Taiwan’s economy.
	5.	The human-to-human transmission of the avian influenza will have a significant economic impact in Taiwan.