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Path analysis of the model.
| Model | X | Y | Path coefficient (t) | Model test ( F) |
|---|---|---|---|---|
| 1 | Age | Consumers’ risk perception | 0.15 ** (3.00) | 23.50 ** |
| Education | of avian influenza | 0.24 ** (4.92) | ||
| Trust in messages | 0.29 ** (6.90) | |||
| 2 | Risk perception | risk reduction preferences | 0.37 ** (9.06) | 82.17 ** |
* p < 0.05, ** p < 0.01.
