Table 1. Quotes from participants to the semi-structured interviews showing them describing the situational contexts of sweetened food and drink product consumption.

Energy

Psychologically, sugar gives me energy (M, 33); Sometimes I need energy and I feel like eating sugar (F, 32); If I have a snack it will be something sweet (F, 29). When I feel weak and I have a sugar craving, I will go and get my sugar my body tells me indirectly that I need sugar (M, 52).

I don't know I always feel the need to eat sugar; I always need sugar (F, 29). It's linked to work, the efficiency, to the amount of hours I estimate working, If I think I will work 4 to 5 hours I need to be efficient, I will eat some brownie, some sugar, some and coffee (M, 33).

Negative Emotions

Because when I am sad I need some chocolate, it cheers me up (F, 62); When you feel very nervous or stressed, this is when I would be more willing to eat sweets, in those conditions (M, 33).

When we say we eat our emotions. Sometimes its emotional, it's to fill a void (F, 38).

Positive emotions

When I eat chocolate at night it's when I worked all week long spending my energy and effort and I didn't receive anything for myself. When this happens, I feel like rewarding myself, like I deserve it (F, 33). It's just for the pleasure of eating it (F, 50).

Social Environment

It's quite rare that you go to someone house and they will offer you a fresh fruit, you always need sugar. (F, 36); It's a social thing, we were at the restaurant and someone with us ordered dessert. I was very tempted to have some myself and I did (M, 25); It's always someone you offers you some sweets. I don't go out myself to buy something out of the vending machine (F, 38); Yes, if I am at a party and there is some dessert, I will have some (M, 41).

Physical Environment

I saw it in front of me so I felt like eating it (F, 28); If there is some cake or pie lying on the table I will go and have some (M, 29); I mean, if you have candies you will eat it, if you don't, you won't. You don't look for it, but you have to see it to eat it (F, 62); When I buy sweets it's often when I go to the gas station, when I go in to pay, I must buy a kit-kat or whatever, I can't resist (M, 25).

6. Constraints

You know, when there is nothing to eat around, I will eat some chocolate (F, 18); Because of the stress and lack of time, I am forced to eat at restaurants and buy things at the convenient store, I don't have to do it, but I do (M, 33). If I am driving home and I know I will be late, I will eat a snack, one or two piece of chocolate (F, 53). I was hungry and I didn't feel like preparing anything, so I ate some sweets, it was right in front of me (F, 32).

F = Female; M = Male.