Table 2.

Potential target audiences for clinical research about a drug (adapted from Mowatt et al., 1998 [22])

	Stop use	Stop use, promote research	Promote use for limited indications	Promote use for new indication	Promote widespread use
Consumers	S	S	P	S	P
Healthcare Professionals	S	S	P	P	P
Administrators	S	S	P	P	P
National Policy Makers	P	P	P	P	P
Regulatory Body	P	P	P	P	P
Industry	P	P	P	P	P
Research Funders		P
Researchers		P

Table Legend:

P = Primary Target Audience.

S = Secondary Target Audience.