Table 2.
Summary of aggregated free responses to belief elicitation survey
| Summary question | Belief response |
|---|---|
| Behavioral beliefs | |
| 1. What do you think are the good things that could occur if you buy an environmentally sensitive fertilizer from this store today for your home garden? | Less impacts on the rivers and groundwatera Safer for people and animalsa Healthier for the gardena |
| 2. What do you think are the bad things that could occur if you buy an environmentally sensitive fertilizer from this store today for your home garden? | May not work so well on the gardena |
| Normative beliefs | |
| 3. Who do you think would approve of you buying an environmentally sensitive fertilizer from this store today for your home garden? | Family and friends Nobody |
| 4. Who do you think would disapprove of you buying an environmentally sensitive fertilizer from this store today for your home garden? | Nobody |
| Control beliefs | |
| 5. What factors make it easy for you to buy an environmentally sensitive fertilizer from this store today for your home garden? | Availability in-store Assistance from shop assistant |
| 6. What factors make it difficult for you to buy an environmentally sensitive fertilizer from this store today for your home garden? | Costs too mucha Hard to find in-storea Not in stock Lack of information in-storea Lack of knowledgeable shop staffa |
aMost common beliefs, mentioned by more than 50 % of respondents