Fig. 1.

Decision-making task. Participants evaluate one food item, view a fixation cross, evaluate a second food item, view a fixation cross and then indicate their choice between the two items. Depending on the condition, participants were either primed to think about taste properties (Taste Mindset) or health properties (Health Mindset) while evaluating single items. Participants were instructed to always choose the item that they wanted, regardless of the Mindset condition. The two items were always from different categories: Healthy (e.g. almonds, granola) or Unhealthy (e.g. cupcake, cookie) in a balanced pseudorandom order. The same set of items was used in each condition but items were paired differently.