Fig. 5.

Health compared to Taste Mindset modulates the parametric relation between neural activity and Health Value. In the left column, clusters show a significant parametric relation to value in terms of health only in the Health Mindset condition (Health Mindset Health Value > Taste Mindset Health Value contrast, P < 0.005, >34 contiguous voxels). In the right column, neural parametric relations to value in terms of health are illustrated by showing activation parameter estimates for foods rated low (rated two or lower), middle (rated three) and high (rated four or higher) on healthiness. ‘Asterisks’ and solid line indicates that the parametric relationship is significantly greater than zero (P < 0.05), ‘n.s.’ and dotted line indicate that the parametric relationship is not significantly different from zero (P > 0.05). Ratings were categorized as low, middle or high to visualize the parametric relations, but no statistical tests were conducted based on the categorical estimates. Error bars represent standard error.