Figure 5.

Model of trendsetters triggering starting points of synchronisation: From a certain point of time, the characteristic feature, which can vary among many different aspects such as material, form, colour, etc, indicated by “Item 0” which is generated by a highly creative and publicly renowned trendsetter is appreciated via adaptation. Competing items (works of art, consumer products, design) oriented towards this innovative feature, even copying or imitating it, increase the availability and consequently the appreciation of the new feature.