Table 1.
Weeks and type of advertising in July 2010- June 2011
|
week 1 - 9 |
Time period 1 tracking survey; no advertising |
week 31 |
TV, press & online |
|
week 10 |
TV, print, radio & online |
week 32 |
TV, press & online |
|
week 11 |
TV & online advertising |
week 33 |
online |
|
week 12 |
TV, print, radio & online |
week 34 |
no advertising |
|
week 13 |
TV & online |
week 35 |
Time period 2 tracking survey; no advertising |
|
week 14 |
online |
week 36 |
Letter box drops & magazine inserts in prescribed geographical locations |
|
week 15 |
online |
week 37 |
Letter box drops & magazine inserts & "Swap it" branding |
|
week 16 |
online |
week 38 |
Magazine inserts, press, online & "Swap it" branding |
|
week 17 |
online, print & radio |
week 39 |
TV, magazine inserts, press, online & "Swap it" branding |
|
week 18 |
online advertising |
week 40 |
TV, magazine inserts, press, online & "Swap it" branding |
|
week 19 |
TV, print, radio & online |
week 41 |
Print & online |
|
week 20 |
no advertising |
week 42 |
print |
|
week 21 |
TV & print |
week 43 |
print |
|
week 22 |
TV |
week 44 |
print |
|
week 23 |
TV & print |
week 45 |
TV & print & online |
|
week 24 |
TV |
week 46 |
Print & online |
|
week 25 |
TV |
week 47 |
Print & online |
|
week 26 |
TV |
week 48 |
Print & online |
|
week 27 |
TV |
week 49 |
TV & print & online |
|
week 28 |
TV and online |
week 50 |
TV & print |
|
week 29 |
TV and online |
week 51 |
TV & print |
|
week 30 |
TV and online |
week 52 |
Time period 3 tracking survey; no advertising |
|
Total advertising throughout the year | |||
|
Print advertisements |
· 26 in metropolitan press titles |
· 75 in culturally and linguistically diverse press titles |
|
| · 104 in suburban press titles | |||
| · 205 in primary regional press titles |
· 10 in Aboriginal press titles |
||
|
Online advertisements |
· 15 sec pre roll advertising; behavioural and demographic targeted advertising; direct traffic and sponsored links |
||
|
Letterbox drops and Magazine inserts |
· 309,000 letter box drops; 271,254 metropolitan households and 37,087 regional households specifically targeted to disadvantaged locations (based on geography and unhealthy lifestyle behaviours) |
||
| · 522,000 inserts into “open road”, 161,000 in Newcastle and Hunter region, 121,000 in North Coast region, 69,000 Southern Tablelands and Central West NSW and 109,000 South Coast NSW. | |||
| Radio | · 440 “live read” 10 sec advertisements in metropolitan Sydney |
||
| · 200 “live read” 10 sec advertisements in regional locations (Central Coast, Newcastle, Nowra, Lithgow and Wollongong | |||