Table 3.
Socio-demographic profile of participants by type of referral source (mass-media channels and other)
|
Mass-media |
Other# |
p-value | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
TV |
Radio |
Press/Print |
Web |
Mail out |
||||||||||
| n | % | n | % | n | % | n | % | n | % | n | % | |||
|
Gender |
Female |
2074 |
45.4 |
39 |
0.9 |
621 |
13.6 |
280 |
6.1 |
519 |
11.4 |
1036 |
22.7 |
<0.0001** |
| |
Male |
854 |
51.6 |
34 |
2.1 |
237 |
14.3 |
112 |
6.8 |
161 |
9.7 |
258 |
15.6 |
|
|
Age Groups |
18-49 years |
1859 |
54.8 |
50 |
1.5 |
313 |
9.2 |
284 |
8.4 |
213 |
6.3 |
676 |
19.9 |
<0.0001** |
| |
50+ years |
1069 |
37.8 |
23 |
0.8 |
545 |
19.3 |
108 |
3.8 |
467 |
16.5 |
618 |
21.8 |
|
|
Education |
High school education |
1267 |
46.9 |
32 |
1.2 |
457 |
16.9 |
104 |
3.8 |
332 |
12.3 |
510 |
18.9 |
<0.0001** |
| |
Other |
1654 |
47.1 |
41 |
1.2 |
399 |
11.4 |
288 |
8.2 |
346 |
9.9 |
782 |
22.3 |
|
|
Employment |
Employed |
1728 |
47.6 |
62 |
1.7 |
458 |
12.6 |
285 |
7.9 |
297 |
8.2 |
798 |
22.0 |
<0.0001** |
| |
Other |
1194 |
46.2 |
11 |
0.4 |
396 |
15.3 |
106 |
4.1 |
382 |
14.8 |
494 |
19.1 |
|
|
Language |
English |
2746 |
47.2 |
71 |
1.2 |
780 |
13.4 |
354 |
6.1 |
643 |
11.1 |
1223 |
21.0 |
0.001** |
| |
Other |
182 |
44.6 |
2 |
1.2 |
78 |
19.1 |
38 |
9.3 |
37 |
9.1 |
71 |
17.4 |
|
|
Indigenous |
No |
2837 |
46.9 |
73 |
1.2 |
828 |
13.7 |
380 |
6.3 |
671 |
11.1 |
1259 |
20.8 |
0.074 |
| |
Yes |
91 |
51.4 |
0 |
0 |
30 |
16.9 |
12 |
6.8 |
9 |
5.1 |
35 |
19.8 |
|
|
SEIFA |
1st/2nd/3rd-quintile - most advantaged |
1711 |
48.7 |
41 |
1.2 |
474 |
13.5 |
249 |
7.1 |
306 |
8.7 |
733 |
20.9 |
<0.0001** |
| |
4th & 5th-quintile-most disadvantage |
660 |
43.1 |
20 |
1.3 |
219 |
14.3 |
81 |
5.3 |
204 |
13.3 |
348 |
22.7 |
|
|
Region |
Major Cities |
1851 |
49.6 |
59 |
1.6 |
541 |
14.5 |
280 |
7.5 |
313 |
8.4 |
687 |
18.4 |
<0.0001** |
| |
Other |
1077 |
43.2 |
14 |
0.6 |
317 |
12.7 |
112 |
4.5 |
367 |
13.7 |
607 |
24.3 |
|
|
Participant type |
Information participant |
1211 |
47.5 |
33 |
1.3 |
410 |
16.1 |
221 |
8.7 |
231 |
9.1 |
442 |
17.3 |
<0.0001** |
| Coaching participant | 1717 | 46.7 | 40 | 1.1 | 448 | 12.2 | 171 | 4.7 | 449 | 12.2 | 852 | 23.2 | ||
# Other sources of referral include - friends/family, health professional and general practitioner referral, workplace/employer and other sources.
** Significant at Bonferroni adjusted p-value of 0.003.