Figure 1. Mori's classic illustration of the uncanny valley effect.

MacDorman and Minato's simplified version³⁴ of the figure appearing in Mori's original Energy article¹ illustrating the perceived familiarity of different artifacts ranging in human likeness from an industrial robot to a healthy human being. The ‘uncanny valley’ is shown as a dip in the curves for both still and moving artifacts, with moving artifacts depicted as being judged not only more familiar than still artifacts, but also more uncanny.