Table 2.

Helmet use experiences and attitudes and exposure to road safety awareness campaign of motorcyclists (during Songkran festival) (N = 18,998).

Variable	Response options	Total motorcycle riders		Non-helmet user
		Number	%	Number	%
Helmet use experiences and attitudes
Been in accident before	No	12,649	66.6	5,479	43.5
	Yes	6,349	33.4	2,890	45.7
Rider status when in accident	Rider	4,557	75.7	2,146	47.2
	Passenger	1,370	22.8	601	44.1
	Pedestrian	93	1.5	37	39.8
Have you ever used a helmet before	No	7,600	40.2	5,925	52.6
	Yes	11,290	59.8	2,395	31.7
Perceived danger of not using a helmet	No	4,720	25.0	2,008	42.7
	Yes	14,175	75.0	6,316	44.7
Aware of danger of not using a helmet	Low	840	4.4	425	50.7
	Moderate	7,525	39.8	3,328	44.4
	High	10,544	55.8	4,580	43.6
Perceived risk about being caught by the police because of not using a helmet	High risk	7,788	41.3	3,602	46.4
	Moderate risk	7,411	39.3	3,271	44.3
	Low risk	2,078	11.0	855	41.3
	No risk	1,595	8.5	584	36.7
Ever been caught by police because of not using a helmet	No	8,918	52.8	3,839	38.6
	Yes	9,983	47.2	4,483	50.4
Exposure to road safety awareness (RSA) campaign
Heard advertising campaign on RSA	No	3,066	16.1	1,428	46.9
	Yes	15,926	83.9	6,938	43.7
RTI campaign on radio or TV	Never	2,476	13.2	1,198	48.5
	Not often	10,253	54.5	4,391	43.0
	Frequently	5,493	29.2	2,409	44.0
	Not sure	587	3.1	272	46.4
Talking to others about RSA in the media	Never	7,729	40.8	3,789	49.2
	Ever	7,600	40.1	3,031	40.0
	Not sure	3,620	19.1	1,533	42.6
How feel about RSA media	Not like	1,119	5.9	560	50.0
	Like a little bit	11,676	61.7	5,148	44.3
	Like very	5,173	27.3	2,205	42.7
	much	955	5.0	433	45.4
	Not sure
Follows the TV news report on RSA statistics	Never	2,614	13.8	1,256	48.2
	Not often	9,841	52.0	4,415	45.0
	Frequently	5,552	29.3	2,244	40.6
	Not sure	912	4.8	436	48.2