Table 2.
HIV mass media communication exposure in the past 12 months by age group expressed as percentages.
| Mass media programme | Age 15–24 N = 5344 |
Age 25–35 N = 2644 |
Age 36–55 N = 5246 |
Age 15–55 N = 13234 |
|---|---|---|---|---|
| % | % | % | N (%) | |
| (1) Watched Soul City on television | 62.0 | 58.9 | 49.5 | 5718 (56.6) |
| (2) Listened to Soul City on the radio | 36.6 | 37.1 | 34.7 | 3374 (36.0) |
| (3) Watched Beat It—Siyanqoba on television | 26.7 | 27.6 | 20.4 | 2264 (24.7) |
| (4) Watched Masupatsela on television | 12.2 | 13.0 | 10.5 | 1122 (11.8) |
| (5) Listened to a talk show about AIDS on television | 56.8 | 57.9 | 52.0 | 6015 (55.4) |
| (6) Listened to a talk show about AIDS on the radio | 48.5 | 50.3 | 47.6 | 4891 (48.7) |
| (7) Seen a loveLife advert on television | 66.5 | 60.4 | 49.0 | 6381 (58.4) |
| (8) Heard a loveLife advert on radio | 51.9 | 52.3 | 40.8 | 4828 (48.0) |
| (9) Seen a loveLife billboard | 61.2 | 58.9 | 46.8 | 5892 (55.3) |
| (10) Read UnCut (loveLife youth magazine) | 32.7 | 21.2 | 14.5 | 2486 (22.7) |
| (11) Seen a Khomanani advert on television | 59.3 | 56.4 | 48.0 | 5455 (54.4) |
| (12) Heard a Khomanani advert on radio | 44.5 | 45.1 | 38.7 | 4026 (42.5) |
| (13) Heard about New Start HIV testing centres | 21.2 | 23.7 | 20.2 | 2515 (21.6) |
| (14) Watched Soul Buddyz on television | 60.6 | 51.8 | 39.4 | 5338 (50.3) |
| (15) Read Soul City Booklet | 44.9 | 34.4 | 25.0 | 3638 (34.5) |
| (16) Watched Buddyz on the move on television | 44.7 | 35.8 | 24.4 | 3493 (34.7) |
| (17) Heard about the 46664 | 58.8 | 58.8 | 52.1 | 6279 (56.4) |
| (18) Heard about the play “Khululeka/It's in our hands.” | 26.1 | 30.0 | 24.9 | 2561 (26.8) |