Table 3.

Association of demographic characteristics and overall exposure to HIV communication campaigns (N = 13234).

Demographic characteristics	N (%)	AOR (95% CI)	P value*
Age
15–24	5344 (35.1)	1.00
26–35	2644 (29.3)	0.77 (0.65–0.90)	0.001
36–55	5246 (35.6)	0.71 (0.61–0.82)	<0.001
Sex
Women	7518 (52.0)	1.00
Men	5716 (48.0)	1.05 (0.92–1.20)	0.481
Education
Grade 0–7	2266 (19.8)	1.00
Grade 8–11	5288 (42.8)	3.14 (2.61–3.78)	<0.001
Grade 12 or more	4775 (37.4)	5.34 (4.36–6.54)	<0.001
Geolocality
Urban formal	8290 (54.2)	1.00
Urban informal	1577 (10.2)	0.55 (0.42–0.73)	<0.001
Rural	3367 (35.6)	0.34 (0.27–0.42)	<0.001
Population group
White	1509 (9.2)	1.00
Black African	7750 (78.5)	0.10 (0.07–0.13)	<0.001
Coloured	2512 (9.6)	0.70 (0.55–0.89)	0.003
Indian or Asian	1428 (2.6)	0.32 (0.19–0.54)	<0.001

Adjusted odds ratio: AOR. *Significance tested using logistic regression at P value <0.05.