Table 3.

System features of subcodes.

Subcode	Definition	Statement
Identification	Password to access the platform. Once connected, personal information is revealed.	“Personally, I wouldn’t have trouble identifying myself: where I’m from, what is my profession, where I work, my name...But some people might be less comfortable with this” (participant A5)
Web 2.0 applications	Perceived relevance of Web 2.0 applications (eg, blogs, podcast, and forums). Concerns about the quality, the relevance, and the variety of exchanges.	“I want quality answers” (participant R3)
Animation	Designated person to stimulate and organize exchanges.	“Someone will monitor that? Someone will manage that?” (participant A1)
Look and feel	Platform visual.	“If it is attractive, it is for sure an advantage” (participant I5)
Membership fees	Money to pay for the membership.	“When it’s free, it’s evident that I will try it for a time period” (participant I3)