Virginia Outreach Plan for text4baby, a Text Messaging Health Service for Pregnant Women and New Mothers, 2010

Point of contact designations for 35 health districts

Press conference and press release

Stakeholders meetings and webinars

Promotion to women in WIC clinics

Information e-mails to members of local sections of AAP, ACOG, and AWHONN

Distribution of materials to clients and presentation at meetings by Richmond City Healthy Start Initiative and Virginia Healthy Start Initiative/Loving Steps

Information dissemination by Medicaid via Web site, letters to women, training conducted at eligibility entry points, and managed care outreach program

Information e-mails from a local health system to obstetric providers, recruitment of women in prenatal clinics

Promotion to women at a local hospital via obstetric and outreach staff

Note. AAP = American Academy of Pediatrics; ACOG = American Congress of Obstetricians and Gynecologists; AWHONN = Association of Women’s Health, Obstetric, and Neonatal Nurses; WIC = Women, Infants and Children Program.