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. 2012 Oct 4;12:19. doi: 10.1186/1471-5945-12-19

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Copyright ©2012 Tinelli et al.; licensee BioMed Central Ltd.

This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Modelling patient preferences: Marginal WTP values (£). Note: This Figure reports on mean values only, whilst the complete output from the logistic regression model, marginal WTP calculations (mean and standard deviation values), and their comparison between subgroups is presented in Tables 3 (whole sample) and 4 (subgroups with experience and with no experience of BCC symptoms and treatment). For ‘CHANCE’, ‘MODERATE SIDE EFFECTS’ and ‘NORMAL APPEARANCE’ differences in marginal WTP between subgroups (with experience vs. with no experience of BCC symptoms and treatment) are significant at the 95% level.