Skip to main content
. 2012 Oct 4;12:19. doi: 10.1186/1471-5945-12-19

Table 4.

Patient preferences according to experience of BCC and treatment

 
 
With experience
With no experience
 
 
Regression1
Incremental WTP (£)
Their preference is for:
Regression1
Incremental WTP (£)
Their preferences is for:
    Value (SD) Value (SD)   Value (SD) Value (SD)  
ASCSURGERY
Coefficient
1.6300
(0.457)
488.02
-
Surgery (compared with current situation)
1.3400
(0.310)
445.18
-
Surgery (compared with current situation)
ASCCREAM
Coefficient
2.6100
(0.719)
781.44
-
Imiquimod cream (compared with current situation)
3.0500
(0.488)
1013.29
-
Imiquimod cream (compared with current situation)
COST
Coefficient
−0.0033
(0.001)
 
 
Decreased cost
−0.0030
(0.001)
 
 
Decreased cost
CHANCE2
Mean
0.0898
(0.033)
26.89
(44.61)
Increased chance (compared with deceased; 73% of respondents)
0.1210
(0.026)
40.20
(37.54)
Increased chance (compared with decreased; 86% of respondents)
 
SD
0.1490
(0.058)
 
 
 
0.1130
(0.023)
 
 
 
MILD SIDE EFFECTS
Mean
1.1500
(0.553)
344.31
(616.77)
Mild side effects (compared with severe; 71% of respondents)
1.3700
(0.390)
455.15
(541.53)
Mild side effects (compared with severe; 80% of respondents)
 
SD
2.0600
(0.474)
 
 
 
1.6300
(0.327)
 
 
 
MODERATE SIDE EFFECTS2–3
Mean
1.1600
(0.480)
347.31
(−153.89)
Moderate side effects (compared with severe; 99% of respondents)
0.6710
(0.312)
222.92
(−199.67)
Moderate side effects (compared with severe; 87% of respondents)
 
SD
0.5140
(0.519)
 
 
 
0.6010
(0.423)
 
 
 
NORMAL APPEARANCE2-3
Mean
1.3100
(0.531)
392.22
(377.25)
Normal appearance (compared with severe change; 97% of respondents)
0.9000
(0.304)
299.00
(158.80)
Normal appearance (compared with severe change, 85% of respondents)
 
SD
1.2600
(0.633)
 
 
 
0.4780
(0.498)
 
 
 
MODERATE CHANGE IN APPEARANCE
Mean
0.9230
(0.564)
276.35
(407.19)
Moderate change (compared with severe; 75% of respondents)
0.4630
(0.433)
153.82
(634.55)
Moderate change (compared with severe; 60% of respondents)
 
SD
1.3600
(0.539)
 
 
 
1.9100
(0.408)
 
 
 
No. respondents
 
56
118
No. observations
 
896 (=56 respondents*16 choices)
1869 (=115 respondents*16 choices+ 1 respondent*14 choices+1 respondent* 8 choices+1 respondent*7 choices)
Log-likelihood
 
−649.27
−1350.8
Adj Rho-square
 
0.327
0.336
LR statistic   670.18 1405.08

Note: Alternative specific constants (ASC) for surgery (ASCSURGERY) and for cream (ASCCREAM) show the preferences of these alternatives relative to the current situation, everything else being equal. WTP estimates are based on the regression results in column 3 and rounded to 2 decimal places. The standard deviations are in parentheses. 1 The preferred model is a MLM and presents all characteristics (apart from ‘COST’, ‘ASCSURGERY’, ‘ASCCREAM’) as random and independently normally distributed. The simulation process is based on 500 draws. All coefficients (either fixed or random) and the standard deviations of the random coefficients are statistically significant at 95% 2 Differences in marginal WTP between groups are significant at the 95% level. 3Differences in preference distribution between groups are significant at the 99% level.

Key: SD = standard deviation, WTP = Willingness to Pay, LR = Likelihood Ratio, No. = Number of.