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. Author manuscript; available in PMC: 2013 Jan 8.
Published in final edited form as: Horm Mol Biol Clin Investig. 2012 Feb;9(2):143–163. doi: 10.1515/hmbci-2011-0004

Figure 5.

Figure 5

Phenolsulfonphthalein (phenol red), the pH indicator in cell culture media, is structurally similar to the natural estrogen estradiol (Figure 1) and synthetic estrogens. Unlike normal chemical titration analyses that use a pH indicator at very low concentrations, phenol red is incorporated at µM levels in culture media. The estrogenicity was found to vary from batch to batch [176]. However, a potent estrogenic contaminant (right) exerts growth stimulatory effects on breast cancer cells [38].