Table 2.

Agreement of benefits statement following the GDP taste evaluation. % agreement is those responding strongly agree or slightly agree.

Statement	% agreement
	All n = 301	Gaviscon users n = 141	Rennie users n = 112	Severe and frequent sufferers	Mild and infrequent sufferers
It is a completely new format	91	89	90	96	90
It is like nothing I have tried before	91	92	91	95	89
It is a revolutionary product	77	77	81	85$	74
It just melts away in the mouth	85	85	86	90$	80
The product is specially formulated to dissolve instantly	79	80	79	83	79
The product dissolves in seconds	78	78	80	84	77
Has no chalky aftertaste	79	79	80	83	73
It has a refreshing taste	76	79	75	84	74
It gave me a refreshing sensation	67	70	65	77$	58
Has a great new sensation in the mouth	76	74	82	83$	71
It gave me a real soothing sensation	66	68	68	70$	56
It has a better taste than any HB&I medicine I have tried	72	73	72	79	68
I am delighted with the product	69	72	73	78$	63
It is a product I enjoyed taking	69	74	71	77$	61

^$Significantly different to mild and infrequent sufferers at 95% CI.