Table 1.
Alcohol use and alcohol brand appearances by MPAA rating category
| G/PG | PG-13 | R | Total | |
|---|---|---|---|---|
| Number of movies coded (%) | 99 (18.5) | 220 (41.2) | 215 (40.2) | 534 |
| Any alcohol use in movie (%) | 56 (56.6) | 194 (88.2) | 193 (89.8) | 443 (83.0) |
| Mean alcohol use (seconds) | 83.4 | 212.4 | 230.1 | 195.6 |
| Anyone intoxicated in movie (%) | 15 (15.2) | 93 (42.3) | 86 (40.0) | 194 (36.3) |
| Types of alcohol used in movie | ||||
| Beer (%) | 25 (25.3) | 149 (67.7) | 166 (77.2) | 340 (63.7) |
| Wine (%) | 49 (49.5) | 158 (71.8) | 151 (70.2) | 358 (67.0) |
| Liquor (%) | 35 (35.4) | 166 (75.5) | 176 (81.9) | 377 (70.6) |
| Alcohol brand appearances | ||||
| One or more appearances (%) | 19 (19.2) | 127 (57.7) | 132 (61.4) | 278 (52.1) |
| Branded use by an actor | 9 (9.1) | 83 (37.7) | 70 (32.6) | 162 (30.3) |
| Background | 17 (17.2) | 95 (43.2) | 106 (49.3) | 218 (40.8) |
| Verbal mentions of use | 3 (3.0) | 38 (12.7) | 31 (8.5) | 72 (9.2) |