Table 3.
Multivariable Logistic Regression Analysis Results for Factors Associated with High Compared to Average or Lower Altruism, Self-interest and Response to Direct Appeal Donor Motivations.
| High Altruism | High Self-interest | High Response to Direct Appeal | |
|---|---|---|---|
|
| |||
| Variables | AOR (95%CI) | AOR (95%CI) | AOR (95%CI) |
| Gender | |||
| Female | 1.0 | 1.0 | 1.0 |
| Male | 0.8 (0.7 – 0.9) | 1.4 (1.2 – 1.5) | 0.9 (0.8 – 1-.0) |
| Age | |||
| 18–25 | 1.0 | 1.0 | 1.0 |
| 26–30 | 0.9 (0.8 – 1.0) | 1.2 (1.0 – 1.4) | 1.1 (1.0 – 1.3) |
| 31–39 | 0.7 (0.6 – 0.8) | 1.1 (0.9– 1.3) | 1.3 (1.1 – 1.5) |
| 40+ | 0.6 (0.5 – 0.8) | 1.2 (1.0 – 1.4) | 1.4 (1.2 – 1.6) |
| Marital Status | |||
| Living together/Married | 1.0 | 1.0 | 1.0 |
| Single, never married | 1.0 (0.9 – 1.1) | 0.9 (0.8 – 1.1) | 1.0 (0.9 – 1.2) |
| Separated/Divorced/Widowed | 1.2 (1.0 – 1.5) | 1.0 (0.8 – 1.2) | 0.9 (0.8 – 1.1) |
| Education | |||
| Less than elementary school | 0.7 (0.6 – 0.9) | 1.5 (1.2 – 1.8) | 0.9 (0.7 – 1.0) |
| Elementary school | 0.7 (0.6 – 0.8) | 1.1 (1.2 – 1.8) | 0.9 (0.8 – 1.0) |
| High school | 1.0 | 1.0 | 1.0 |
| College or more | 1.3 (1.2 – 1.6) | 0.7 (0.6 – 0.8) | 1.0 (0.8 – 1.1) |
| Income | |||
| Less than R$500(US$250) | 0.8 (0.7 – 1.0) | 1.7 (1.4 – 2.0) | 1.0 (0.9 – 1.3) |
| Between R$ 501 and R$ 1,000 (US$ 251–500) | 0.8 (0.7 – 0.9) | 1.3 (1.1 – 1.5) | 0.9 (0.8 – 1.0) |
| Between R$ 1,001 and R$ 3,000 (US$ 501– 1500) | 1.0 | 1.0 | 1.0 |
| More than R$ 3,001 (US$ 1501) | 1.2 (1.1 – 1.4) | 0.6 (0.5 – 0.7) | 1.1 (1.0 – 1.3) |
| Blood center Location | |||
| São Paulo | 1.0 | 1.0 | 1.0 |
| Belo Horizonte | 0.9 (0.8 – 1.1) | 0.8 (0.6 – 0.9) | 1.2 (1.1 – 1.3) |
| Recife | 0.9 (0.8 – 1.1) | 1.2 (1.0 – 1.4) | 0.9 (0.8 – 1.0) |
| Donor Presentation Type | |||
| Donors | 1.0 | 1.0 | 1.0 |
| Community | 1.0 | 1.0 | 1.0 |
| Replacement | 0.8 (0.7 – 0.8) | 1.2 (1.0 – 1.4) | 1.0 (0.9 – 1.1) |
| Deferrals | 0.8 (0.7 – 1.0) | 1.0 (0.8 – 1.1) | 0.9 (0.8 – 1.1) |
| Donation Status | |||
| Repeat | 1.0 | 1.0 | 1.0 |
| First-time | 0.7 (0.6 – 0.8) | 0.9 (0.8 – 1.0) | 0.6 (0.5 – 0.6) |
| Cognitive Social Capital | |||
| Low | 1.0 | 1.0 | 1.0 |
| Average | 1.2 (1.1 – 1.4) | 1.4 (1.2 – 1.7) | 1.4 (1.3 – 1.7) |
| High | 2.1 (1.8– 2.5) | 2.7 (2.3– 3.2) | 2.2 (1.9– 2.6) |
| Structural Social Capital | |||
| Low | 1.0 | 1.0 | 1.0 |
| Average | 1.4 (1.3 – 1.6) | 1.1 (0.9 – 1.2) | 1.0 (0.9 – 1.1) |
| High | 1.4 (1.2 – 1.6) | 0.9 (0.8 – 1.1) | 0.9 (0.8 – 1.0) |
| Social Altruism | |||
| Average | 1.0 | 1.0 | 1.0 |
| High | 1.2 (1.0– 1.3) | 1.1 (0.9– 1.2) | 1.3 (1.2 –1.5) |
| Philanthropic + High | 1.2 (1.0 – 1.4) | 1.1 (0.9 – 1.3) | 1.4 (1.2 – 1.6) |
| No/DK/Missing | 0.7 (0.5 – 1.0) | 0.9 (0.6 – 1.3) | 0.8 (0.6 – 1.1) |