Table 3.

Multivariate Association between Marketing Exposures, Mediators and Binge Drinking

	PREDICTOR	DEPENDENT VARIABLE [Multivariate Least Squared Regressions]
		Primary Outcome			Mediators
		BINGED IN LAST MONTH			DRINKER IDENTITY			FAVORITE BRAND			ALCOHOL NORMS			ALCOHOL EXPECTANCIES
		Est.	S.E.	p	Est.	S.E.	p	Est.	S.E.	p	Est.	S.E.	p	Est.	S.E.	p
Exogenous	Age	−0.02	0.08	0.82	0.07	0.03	0.01	0.24	0.03	<0.001	0.12	0.02	<0.001	0.04	0.02	0.02
	Gender (girl)	−0.19	0.06	0.001	−0.07	0.02	<0.001	−0.01	0.02	0.57	0.03	0.01	0.04	−0.09	0.01	<0.001
	Socioeconomic Status	0.15	0.08	0.08	0.05	0.03	0.07	0.002	0.04	0.95	−0.03	0.02	0.26	0.15	0.02	<0.001
	Depression	−0.06	0.06	0.39	−0.04	0.02	0.07	−0.001	0.03	0.96	0.01	0.02	0.66	0.05	0.02	0.001
	Sensation Seeking	0.52	0.09	<0.001	0.19	0.03	<0.001	0.14	0.04	0.001	0.13	0.02	<0.001	0.18	0.02	<0.001
	Self Esteem	0.35	0.10	<0.001	−0.19	0.03	<0.001	−0.06	0.04	0.14	0.01	0.02	0.59	−0.22	0.02	<0.001
	Peer Drinking	0.49	0.06	<0.001	0.21	0.02	<0.001	0.25	0.03	<0.001	0.20	0.02	<0.001	0.17	0.02	<0.001
	Video game time	−0.03	0.06	0.55	−0.05	0.02	0.01	0.05	0.02	0.04	−0.02	0.01	0.08	−0.03	0.01	0.01
Marketing	Owns ABM	0.24	0.06	<0.001	0.08	0.02	<0.001	0.13	0.02	<0.001	0.02	0.01	0.14	0.01	0.01	0.39
	Favorite Alcohol Ad	0.06	0.07	0.39	−0.03	0.02	0.11	−0.04	0.03	0.12	0.02	0.02	0.16	0.02	0.02	0.34
	Movie Alcohol Brand Exposure	0.07	0.09	0.40	0.003	0.03	0.90	0.09	0.04	0.01	0.03	0.02	0.15	0.01	0.02	0.81
	Internet time	−0.15	0.10	0.12	−0.001	0.03	0.98	−0.01	0.04	0.84	−0.05	0.02	0.051	−0.01	0.02	0.60
	TV time	−0.16	0.10	0.11	0.03	0.03	0.34	0.08	0.04	0.06	0.002	0.02	0.93	−0.07	0.02	0.01
Mediators	Drinker Identity	1.05	0.09	<0.001
	Favorite Brand	0.24	0.05	<0.001
	Alcohol Expectancies	0.25	0.09	0.01
	Alcohol Norms	0.25	0.08	0.003

Bolded values: p<0.05