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. Author manuscript; available in PMC: 2013 Jan 20.
Published in final edited form as: Health Educ Behav. 2011 Apr 1;38(3):293–300. doi: 10.1177/1090198110372879

Table 3.

Costs by recruitment approach.

Proactive Reactive

Informal Settings a Formal Settings b Radio c Newspaper d Flyer e

Time (hours) Costs Time (hours) Costs Time (hours) Costs Time (hours) Costs Time (hours) Costs
STAFF TIME
Travel 14.25 $201.07 28.33 $399.74 2 $34.84 N/A N/A 26.63 $463.89
Eligibility screening and consenting 20.98 $296.03 65.1 $918.56 4.85 $84.49 4.85 $84.49 167.57 $2919.07
Interviewing 33.77 $476.49 43.9 $619.43 1.62 $28.22 8.67 $151.03 2.83 $449.30
Gas mileage (miles) 594.8 $326.09 238.9 $131.40 20.4 $11.22 N/A N/A 1003.7 $552.05
RAf training 3 $52.26 3 $52.26 N/A N/A N/A N/A 1 $17.42
Lay recruiterg training 3 $42.33 3 $42.33 N/A N/A N/A N/A 1 $14.11
PARTICIPANT TIMEh
Eligibility screening and consenting 2.85 $34.23 13.23 $158.89 24 $288.24
Interviewing 33.77 $405.58 43.9 $527.24 1.62 $19.46 8.67 $104.13 2.83 $33.99
MATERIALS
Duplication cost i N/A N/A N/A N/A N/A N/A N/A N/A N/A $233.22
Radio ad N/A N/A N/A N/A N/A $900 N/A N/A N/A N/A
Newspaper ad N/A N/A N/A N/A N/A N/A N/A $936.00 N/A N/A

Total Cost $1834 $2850 $1078 $1276 $4971

Total # Enrollees 104 152 6 25 7

Average Cost Per Enrollee $18 $19 $180 $51 $710

Average Cost Per Enrollee by Recruitment Approach $18 per enrollee across proactive strategies $193 per enrollee across reactive strategies
a

Participants recruited from informal community settings (e.g., Cultural festivals, Supermarkets, 7–11 stores, Latino events)

b

Participants recruited in formal settings (e.g., consulates, community based organizations)

c

30 second radio spot ran for 12 weeks on WACA 1540 AM-Radio America from 1PM to 2PM.

d

Newspaper advertisement ran for 12 weeks in the classified section of El Tiempo Latino (free daily newspaper)

e

Flyers distributed by research staff

f

US average wages for Survey Researchers: $17.4220

g

US average wages for Healthcare Support Workers: $14.1120

h

US average wages for Construction Trades: $12.0120

i

Per page printing cost on 09/25/2008: HP Laser Jet 5M $0.096 (Color); Work center 5675 Xerox Copy, $0.06.