Table 1. Categories used in Experiment 1.
Target | Dangerous Alternative | Neutral Alternative |
dog | rat | kitten |
swimmer | shark | school of fish |
gummy vitamins | narcotic painkillers | M&Ms |
classmate | creepy stalker | guy on whale cruise |
town council president | gang member | store manager |
swallows | bats | robins |
real estate agent | murderer | cable tv worker |
throat infection | cancer | cold |
cell phone | revolver | instant camera |
man's son | kidnap victim | neighborhood boy |
brother tickling | snake | wind |
meeting about party | meeting about getting suspended | meeting about winning internship |
Note. The narcotics and snake items were dropped from analysis in Experiment 1.