. 2013 Feb;131(2):e369–e379. doi: 10.1542/peds.2012-1480

APPENDIX.

Assessments

Assessment	Items	α	Example Item	Response Option Anchors
Current frequency and quantity of alcohol use²⁰	9	0.91	During the last 30 d, on how many days did you…have at least 1 drink of beer?	0 = 0 d
Current frequency and quantity of alcohol use²⁰	9	0.91		7 = all 30 d
Problems associated with alcohol use²¹	8	0.93	How many times have you ever…gone to school drunk?	1 = never
Problems associated with alcohol use²¹	8	0.93	How many times have you ever…gone to school drunk?	4 = more than 10 times
Exposure to alcohol advertising^a on popular shows²²	20	0.79	How frequently do you watch MTV?	1 = never
Exposure to alcohol advertising^a on popular shows²²	20	0.79	How frequently do you watch MTV?	6 = every day
Exposure to alcohol advertising^a on sports shows²²^,²³	6	0.80	How often to you watch professional football?	1 = never
Exposure to alcohol advertising^a on sports shows²²^,²³	6	0.80	How often to you watch professional football?	6 = every day
Cued recall memory for alcohol advertisements²⁴	15	0.74	What product is being advertised in the photo?	Open-ended
Self-reported observation of alcohol advertisements²⁵	4	0.72	In the past week, how many commercials have you seen for alcohol drinks like beer, wine, or liquor?	0 = none
Self-reported observation of alcohol advertisements²⁵	4	0.72		6 = 6 or more
Liking of alcohol advertisements²⁶	3	0.78	Of all the commercials you see on TV, how much do you like the TV commercials for alcohol?	1 = I like alcohol commercials the most
Liking of alcohol advertisements²⁶	3	0.78		4 = I like the alcohol commercials the least
Propensity to watch TV²⁷^,²⁸	7	0.79	On a typical weekday, how many hours a day do you watch TV…after school before dinner?	1 = I do not watch TV
Propensity to watch TV²⁷^,²⁸	7	0.79		5 = 5 h or more
Observed drinking by peers and friends²⁹	4	0.86	About how often did you do the following things in the last 6 mo…saw someone your age drink beer or other alcohol?	0 = never
Observed drinking by peers and friends²⁹	4	0.86		6 = every day
Observed drinking by known adults³⁰	3	0.84	About how often did you do the following things in the last 6 mo…saw an adult you know well drink alcohol?	0 = never
Observed drinking by known adults³⁰	3	0.84		6 = every day
Participation in sports³¹	5	0.73	About how often did you do the following things in the last 6 mo… played soccer?	0 = never
Participation in sports³¹	5	0.73		6 = every day
Language acculturation³²^,³³	3	0.67	What language(s) do you usually speak at home?	1 = only English
Language acculturation³²^,³³	3	0.67	What language(s) do you usually speak at home?	5 = only another language
Socioeconomic status⁵¹	2	na	What is the highest grade completed by your mother?	1 = not completed elementary school
Socioeconomic status⁵¹	2	na	What is the highest grade completed by your mother?	6 = Completed graduate school
Socioeconomic status⁵¹	2	na	What type of work does your father do?	Open-ended (coded)

na, not applicable.

The frequency of watching popular shows or sports programs was weighted by the frequency of alcohol advertisements broadcast on those shows in the previous 10 mo, as reported by Nielsen Media Research (see text).