Figure 3.

Simulated patterns of preference change across different choice conditions (replication = 10,000). In this simulation, noise in both the rating and choice phase was set at 0.5 (relative magnitude in comparison to the standard deviation of the true preference; see also Figure 4). (A) Preference change after difficult choices between two attractive items of the same self-report preference. (B) Preference change after difficult choice between two unattractive items of the same self-report preference. (C) Preference change after easy choice between one attractive item and one unattractive item (self-report preferences differs more than two points in the 10-point scale). Error bars depict the SEM.