Table 4.

Estimates of fixed effects of claim type and HRMO on credibility of and intention to buy fruit juice with calcium claim.

Independent variables	Dependent variable
	Credibility		Intention to buy
	F	p-value	F	p-value
Claim type	25.372	<0.001	14.421	<0.001
Explicit HRMO	0.319	0.727	1.213	0.299
Implicit HRMO	3.188	0.043	2.457	0.087
Claim type × Explicit HRMO	1.525	0.194	0.855	0.491
Claim type × Implicit HRMO	0.779	0.539	1.228	0.299