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. 2013 Feb 27;8(2):e56934. doi: 10.1371/journal.pone.0056934

Figure 4. Concern for self and others by condition.

Figure 4

When making donations, OT increased concern for others and decreased the concern for self (p = .03). This shows that OT selectively affects the persuasiveness of ads that resonant with viewers' physiologic states.